2023 AW Mid Year Report Gate image

2023 Animal Welfare Mid-Year Report

Before planning for 2024 and beyond, animal welfare organizations like yours should take stock of where they are now. As animal welfare orgs shift messaging away from adoptions and invest more in digital ecosystems, they find themselves in a period of transition.

RKD Group examined data from 100 of our animal welfare clients across the U.S. to better understand the imprint of inflation, decline in revenue and more. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.

Key takeaways

Revenue is down but still strong

Although revenue is down from 2022, it is still higher than it was in 2021 and before.

Donor value and gift frequency hit 5-year highs

Despite the impact of inflation, donors who can afford to give are giving more and driving donor value.

Spring acquisition was slow

Inflation and high interest rates factored into the decline of total new donors, a challenge to focus on moving forward.

Retention rates are dropping

Since holding steady in 2022, the donor retention rate has dropped in the first half of 2023.

Access the findings