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Before planning for 2024 and beyond, food banks like yours should take stock of where they are now. Despite how tired we all are of talking about the COVID pandemic, its effect on food banks is still lingering and reflected in this report.
RKD Group examined data from 82 of our food bank clients across the U.S. to better understand how new post-COVID baselines are taking shape. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.
A "new normal" has settled in, with revenue and active donor counts higher than before the pandemic.
Despite the impact of inflation, donors who can afford to give are giving more and driving donor value.
Inflation and high interest rates factored into the decline of total new donors, a challenge to focus on moving forward.
Although we questioned the stickiness of new donors during the pandemic, stable and healthy core donors have emerged.
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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