Before planning for 2024 and beyond, rescue missions like yours should take stock of where they are now. As charitable giving settles into a "new normal" after the pandemic, the need for services that rescue missions provide has never been higher.
RKD Group examined data from 10 of our rescue mission clients across the U.S. to better understand declines in acquisition, the impact of inflation and more. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.
Although revenue has dropped, it is still higher in 2023 than it was in 2019.
Despite the impact of inflation, donors who can afford to give are giving more and driving donor value.
Inflation and high interest rates factored into the decline of total new donors, a challenge to focus on moving forward.
After donor retention climbed to a high in 2020, it dropped in 2021 and have since remained steady.