2023 Animal Welfare Benchmarks

Over the last few years, animal welfare organizations have seen a huge shift in mindset away from the focus on adoptions and toward the idea of keeping pets in homes. This shift has required fresh thinking in messaging and creative as well as more innovative digital, sustainer and major donor strategies.

RKD Group examined data from 88 of our animal welfare clients across the U.S. to better understand how these shifts have impacted animal welfare fundraising trends. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year.