Best Practices in
Multi-Channel Planning

8 Steps for Creating a Multi-Channel Direct Response Marketing Plan

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Nonprofit communication, marketing and fundraising is changing rapidly. Navigating channels to produce better results in a crowded and increasingly sophisticated direct response marketplace is more challenging than ever. How do you pull it off?

Your Nonprofit Needs This Multi-Channel Guide!

Download your ebook today and develop a plan that fits your cause!

RKD has years of experience writing multi-channel direct response marketing plans for clients and we've outlined our 8 step process for you.  This process is easy to follow, but requires time and dedications from yourself and your team. 

With this multi-channel planning ebook you will be able to:

  • Establish a strategic planning timeline

  • Identify primary objectives
  • Build a team that's ready for success

  • Develop in-depth cross-channel goals

"RKD has become a valuable direct response multi-channel partner, helping fuel our acquisition, retention and building the individual giving pipeline.  Through their optimization, our number of new donors and donor value is at a 5-year high."

- Director of Annual Programs
Ann & Robert H. Lurie Children's Hospital of Chicago

Fundraising and Marketing

Breakthroughs Never Thought Possible


More Than 40 Years Inspiring Donors

Combining our non-profit expertise with next-generation digital and anlaytics capabilties, we give our clients a powerful partner poised to help them achieve breakthroughs never thought possible.


Team of Experts

When you partner with us, you put the vast experience and award-winning pedigree of more than 180 fundraising and direct response marketing professionals to work for your organization.


Devoted to
Your Success

We see our work as a calling, not an occupation. We work with you hand-in-hand to achieve breakthroughs that increase your donor reach, spark meanigful engagement and fuel your multi-channel fundraising