Developing a Mid-Level Donor Program

Mid-level donors make up roughly 1 percent of the donor file for most nonprofit organizations, but they usually account for 30-35 percent of revenue. That’s why mid-level program development is one of the most important fundraising trends facing nonprofits.

However, too many nonprofit organizations are taking the wrong approach to connecting with this important group of donors. With the challenges of today’s fundraising climate, this is the perfect place to shift your attention. We’ll show you how to build an effective mid-level program.