Mid-level donors make up roughly 1 percent of the donor file for most nonprofit organizations, but they usually account for 30-35 percent of revenue. That’s why mid-level program development is one of the most important fundraising trends facing nonprofits.
However, too many nonprofit organizations are taking the wrong approach to connecting with this important group of donors. With the challenges of today’s fundraising climate, this is the perfect place to shift your attention. We’ll show you how to build an effective mid-level program.
Find out the latest fundraising trends that make mid-level donors so critical to nonprofits.
Understand where standard programs tend to fall short in stewarding these valuable donors.
Discover the strategies and tactics you need to create a successful, donor-centric approach.
Learn how to scale the right-sized program for your organization and build a case for support.