Lurie Children's Hospital needed to acquire new donors.
Ann & Robert H. Lurie Children's Hospital of Chicago came to RKD Group with a goal to acquire new emails and convert them into donors. We knew that we had to start with a list-building campaign and then follow-up with a multichannel donor conversion strategy. The campaign was scheduled to launch around Valentine's Day, which gave us the perfect opportunity to build our list.
RKD Group Produced
10%
increase in file size
13%
increase in direct mail net per donor
4%
of new emails converted into donors
“Thanks to RKD, paid search has become a vital channel for the acquisition of new donors.”
- Director of Annual Giving | Lurie Children's Hospital
