Donors and data: Where do we draw the line?

Nonprofit organizations are waking up to the power of information to drive business decisions. At the same time, donors are becoming more aware of how their data is being used.

Data privacy has become part of our public conversation, and it’s time nonprofits asked themselves questions like:

  • What do donors want when it comes to the use of their data?
  • How concerned are donors about data privacy?
  • Do donors value a personalized experience?

For answers, RKD Group and The Nonprofit Alliance teamed up to commission research asking donors for their thoughts and concerns on data privacy.


What you’ll learn:

Giving level matters

How much donors give to charity plays a role in their attitudes toward data use.

Strong opposition

Donors were firmly against nonprofits selling or bartering their information.

Generational differences

Younger generations are more comfortable with nonprofits’ use of their data.

Donor trust

People trust nonprofits more than businesses to protect their data.

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