The Nonprofit Marketer’s Guide to Generation X

Gen Xers have spent their whole lives being overlooked, but we’re channeling our Judd Nelson vibes and telling nonprofit marketers, “Don’t, don’t, don’t you forget about them.”

RKD Group has commissioned research to gather insights about what drives Gen X—the next big cohort of wealth in North America.   


What we’re sharing

A well-defined identity split within Generation X

Similarities and differences among the generations

Charitable giving behaviors of Gen Xers

The values and attitudes that drive those behaviors


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