Google offers nonprofit organizations up to $10,000 per month in search advertising through its Ad Grants program. This free advertising is a tremendous benefit for those with tight budgets and margins, but Google Ad Grants does have its limitations.
RKD Digital helps nonprofits navigate through the obstacles in this process to get the most value out of Google Ad Grants.
Our team was one of the original nine marketing agencies worldwide to be invited to the Ad Grants Certified Professional Community.
For those new to Google Grants, RKD will walk you through the setup process, which takes up to one month to complete.
We’ll help you complete the tedious Google Ad Grant application, which includes securing a TechSoup validation token, a Google for Nonprofits account and a Google Grant account. From there, we will work closely with you to establish your campaign structure and ads.
RKD Digital will establish high-level campaigns that coordinate with your multichannel marketing strategy. These campaigns contain ad groups, which are collections of keywords and matching ad copy.
We consider each campaign as having its own goal. For example, you might have a campaign to generate volunteers. The Volunteer campaign then contains several collections of ad groups, like Volunteer Opportunities, Places to Volunteer, etc. Each ad group then has a different collection of keywords and ad copy.
Once the campaigns are live, we continue to monitor and optimize them to maximize their effectiveness. Here are the services we provide:
Free in-kind ad credit from Google is a terrific starting point for your digital advertising plan, and RKD Digital is here to help you. Our experts will allow you to get the most out of your monthly $10,000 in free advertising.
Contact us today to get started!
With RKD, you get a powerful partner poised to help you achieve breakthroughs never thought possible.
We work tirelessly to help you build deeper relationships with your donors and grow net revenue for expanding your missions.
Our work is a calling, not an occupation. We work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach and spark meaningful engagement.
We've helped hundreds of nonprofits raise funds to fulfill their missions and make a lasting impact on our world. If you're ready to spark meaningful constituent engagement and fuel an omnichannel fundraising program, we're ready too!
Complete the form below and we'll get the conversation started.
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
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