Listen Up: The Nonprofit Marketer's Guide to What Donors Want

How can nonprofits get more donors to stick around? Why not ask? RKD Group surveyed donors to find out what matters most to them in building long-lasting commitments.

What you'll discover

STRONG RELATIONSHIP DRIVERS

Find out what donors say they want from the nonprofit organizations they support.

FEELINGS THAT MATTER

Are you listening? Two key emotions stand out above the rest in our research.

EVOLUTION OF CONNECTION

Understand how donor expectations are changing in today’s world.

IMPACT ON GIVING HABITS

Uncover how relationships affect charitable giving—both what and where donors give.

Access the findings

RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.

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