--- title: "Listen Up: The Nonprofit Marketers Guide to What Donors Want" --- [![RKD-logo-red-tm (1)](https://info.rkdgroup.com/hs-fs/hubfs/RKD-logo-red-tm%20(1).png?width=150&height=75&name=RKD-logo-red-tm%20(1).png "RKD-logo-red-tm (1)")](https://rkdgroup.com/) ![Book Mockup_2295x3281_fix-1-1](https://info.rkdgroup.com/hs-fs/hubfs/Book%20Mockup_2295x3281_fix-1-1.png?width=450&height=657&name=Book%20Mockup_2295x3281_fix-1-1.png "Book Mockup_2295x3281_fix-1-1") # Listen Up: The Nonprofit Marketer's Guide to What Donors Want How can nonprofits get more donors to stick around? Why not ask? RKD Group surveyed donors to find out what matters most to them in building long-lasting commitments. [![listen](https://info.rkdgroup.com/hs-fs/hubfs/listen.png?width=233&name=listen.png)](https://info.rkdgroup.com/listen-up#form) ## What you'll discover #### STRONG RELATIONSHIP DRIVERS Find out what donors say they want from the nonprofit organizations they support. #### FEELINGS THAT MATTER Are you listening? Two key emotions stand out above the rest in our research. #### EVOLUTION OF CONNECTION Understand how donor expectations are changing in today’s world. #### IMPACT ON GIVING HABITS Uncover how relationships affect charitable giving—both what and where donors give.   ## Access the findings ![RKD-logo-white-800pxw](https://info.rkdgroup.com/hs-fs/hubfs/Logos/RKD%20Group/RKD-logo-white-800pxw.png?width=150&height=75&name=RKD-logo-white-800pxw.png "RKD-logo-white-800pxw") © 2024 RKD Group All Rights Reserved. RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing. connect@rkdgroup.com | 1 800 222 6070 | [Privacy Policy](https://rkdgroup.com/privacy-policy) - - - -