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2023 Nonprofit SEO Benchmark Report

Organic search drives 53% of website traffic. Yet nonprofits often focus their efforts on paid media while ignoring search engine optimization (SEO).

In an effort to give SEO the spotlight it deserves, RKD Group conducted an analysis of more than 2,500 nonprofit websites to establish a benchmark for nonprofit SEO standards.

Key takeaways

Performance factors

Discover which sectors of the nonprofit industry rank highest in key metrics.

Why this matters

Learn how SEO can increase brand awareness and bring in donor prospects.

Personalized assessment

Compare SEO rankings for your nonprofit to others in your sector.

Key terms to know

Understand the meaning behind the terminology for SEO.

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