2026 Mid-Year Benchmark Report

 Why a record year of revenue doesn’t feel like one 

The nonprofit sector just posted its highest mid-year revenue in a decade from the smallest donor file since 2019. We analyzed 219 nonprofits and 10 years of giving history to explain how both can be true, and what to do about it before Dec. 31.

What you’ll find inside:

• 11 KPIs with 10 years of trend data

• Performance by cause

• The four takeaways that matter

• A Q4 action plan to close 2026 strong

• A framework for long-term growth

• Video analysis from RKD's Marketing Science team

Who this is for:

Chief development officers, direct response and annual giving leads, major and mid-level gift officers, and executive directors who need to know whether their 2026 numbers are an organization problem or a sector problem.
 
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