2025 Animal Care Benchmark
See how animal care organizations performed in 2025 and what the latest trends reveal about revenue growth, donor engagement and the growing influence of major and monthly giving.
Animal care fundraising continued to show strong momentum in 2025. Revenue increased; donors who gave leaned in with higher value, and recurring programs continued to mature. But the story isn’t only about growth. It’s about where growth is coming from and how organizations can protect long-term health while scaling what’s working.
Our 2025 Animal Care Full-Year Benchmark Report analyzes full-file performance from 80 RKD animal care clients nationwide, from 2021 to 2025. Across more than 700,000 active donors, this view provides the clarity animal care leaders need to make confident, data-informed decisions.
Our 2025 Animal Care Full-Year Benchmark Report helps you:
📊 See how revenue, donor counts and retention trended year over year
📈 Understand where growth is coming from and where pressure is building
🔍 Benchmark your performance against national cross-sector data
📉 Evaluate shifts in acquisition, reactivation and monthly giving
This report was built for animal care fundraisers focused on durable growth—from acquisition to major giving to monthly pipelines.
See where your organization stands and where opportunity exists.
Complete the form to access the full report.
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