Explore a comprehensive look at donor trends in missions fundraising, with insights into generosity, engagement and donor stewardship.

Missions fundraising in 2025 tells a resilient story. While overall donor counts declined, those who remained gave generously and engaged steadily. Revenue grew, donor value increased and average gifts continued to strengthen—even as the landscape called for renewed focus and intentional connection.

Our 2025 Missions Full-Year Benchmark Report analyzes full-file performance from 41 RKD missions clients nationwide, from 2021 to 2025. Across more than 360,000 active donors, this view provides the clarity missions leaders need to make confident, data-informed decisions.

Our 2025 Missions Full-Year Benchmark Report helps you:

📊 See how revenue, donor counts and retention trended year over year
📈 Understand where growth is coming from and where pressure is building
🔍 Benchmark your performance against national cross-sector data
📉 Evaluate shifts in acquisition, reactivation and monthly giving

This report was built for missions fundraisers focused on durable growth—from acquisition to major giving to monthly pipelines.

See where your organization stands and where opportunity exists.

Complete the form to access the full report.