Nonprofits are operating in a giving environment that continues to shift. Donor counts remain under pressure. Major and relational giving are carrying more revenue. And recurring programs are showing new signs of volatility.

Understanding what’s structural across a wide range of causes —and what’s unique to your organization—has never been more important.

Our 2025 Overall Full-Year Benchmark Report analyzes performance across 215 RKD clients,  representing more than 5.5 million donors and $1.48 billion in revenue from gifts under $10,000, and $4.3 billion including major giving. This comprehensive view across causes provides the clarity leaders need to make confident, data-informed decisions.

Our 2025 Overall Full-Year Benchmark Report helps you:
📊 See how revenue, donor counts and retention trended year over year
📈 Understand where growth is coming from and where pressure is building
🔍 Benchmark your performance against national cross-sector data
📉 Evaluate shifts in acquisition, reactivation and monthly giving 

Revenue is growing and donor value is increasing, but engagement patterns are changing. The organizations that adapt fastest will lead the next chapter of growth.

See where your organization stands and where opportunity exists.

Complete the form to access the full report.