The Myth and Reality Behind Giving in December 2018

It’s time for nonprofit marketers to stop speculation. Cease the surveys that perpetuate marketer theory. RKD Group and McQueen Mackin & Associates have
co-commissioned a listening experiment so that we can understand what happened in December 2018. The source: donors.

One of the biggest takeaways? 1 in 5 donors self-reported to giving less in December 2018. 

Not only did they choose to give less, but they also feel less connected and feel the weight of more (not necessarily better) marketing messages.


This Whitepaper Provides:

Results and analysis for a unique study of a 1050 national rep sample of donors.  Download your copy for information about:

  • Self-reported 2018 Giving Habits
  • Donor Priorities
  • #GivingTuesday 
  • Preferred Giving Channels
  • Economic Impacts on Giving


Take a Peek Inside this Paper

If you're not sold yet, check out some of the pages in this paper.