Direct Mail

Direct Mail Acquisition Rebound

The Salvation Army came to RKD Group near the end of 2017 with a shrinking donor base. They felt they had maxed out the available number of prospects, and worried that mailing more names would increase their cost to acquire.

RKD began by changing the acquisition mail sequence. Using this RKD developed modeling, the analytics team was able to acquire incremental donors at a cost lower than traditional rental lists.

RKD exceeded forecasted net revenue goals for Thanksgiving and Christmas mailings.

• 29% Increase in donors acquired
• 1,448 gifts across all core commands
• 69% Lift in YOY Thanksgiving Campaign

More Than 40 Years Inspiring Donors

Combining our non-profit expertise with next-generation digital and analytics capabilities, we give our clients a powerful partner poised to help them achieve breakthroughs never thought possible.

Dedicated Team of Experts

When you partner wtih us, you put the vast experience and award-winning pedigree of more than 180 fundraising and marketing professionals to work for your organization.

Devoted to Your Success

We see our work as a calling, not an occupation. We work with you hand-in-hand to achieve breakthroughs that increase your donor reach, spark meanigful engagement and fuel your multi-channel fundraising