What makes us different
Many organizations promise to deliver on digital donor acquisition, but they focus all their efforts on immediate donations.
Not us. RKD takes an enhanced approach to acquisition and retention in a connected, dynamic way that we call a full funnel.

How it works
Our team of digital experts will work closely with you to create an effective lead-generation campaign:
- We start with a focus on audience, not channels
- We target donors based on behavior, demographic, interests, etc.
- We increase our targeting as prospects move down the funnel
Better results = better donors
RKD’s full-funnel method will add maturity to your digital media program. We’ve partnered with more than 100 nonprofit organizations to help fuel their digital donor acquisition, and we can do the same for you.
New leads. Better donors. More revenue.
Full funnel in action
We introduced a new targeting strategy to Children International that delivered impressive results while costing less:
- 6% increase in sponsorships
- 46% decrease in cost per sponsorship
- 42% decreased in media spend
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