What makes us different

Many organizations promise to deliver on digital donor acquisition, but they focus all their efforts on immediate donations.

Not us. RKD takes an enhanced approach to acquisition and retention in a connected, dynamic way that we call a full funnel.

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How it works

Our team of digital experts will work closely with you to create an effective lead-generation campaign:

  • We start with a focus on audience, not channels
  • We target donors based on behavior, demographic, interests, etc.
  • We increase our targeting as prospects move down the funnel

Better results = better donors

RKD’s full-funnel method will add maturity to your digital media program. We’ve partnered with more than 100 nonprofit organizations to help fuel their digital donor acquisition, and we can do the same for you.

New leads. Better donors. More revenue.

Full funnel in action

We introduced a new targeting strategy to Children International that delivered impressive results while costing less:

  • 6% increase in sponsorships
  • 46% decrease in cost per sponsorship
  • 42% decreased in media spend
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Fundraising and Marketing Breakthroughs
Never Thought Possible

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More Than 40 Years Inspiring Donors

Combining our non-profit expertise with next-generation digital and analytics capabilities, we give our clients a powerful partner poised to help them achieve breakthroughs never thought possible.

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Dedicated Team of Experts

When you partner with us, you put the vast digital experience and award-winning pedigree of our fundraising and marketing professionals to work for your organization.

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Devoted to Your Success

We see our work as a calling, not an occupation. We work with you hand-in-hand to achieve breakthroughs that increase your donor reach, spark meaningful engagement and fuel your multichannel fundraising.


Additional Resources & Blogs

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Ebook: Holidazed

What caused the drop in giving in December? 

Learn More >>

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How to Optimize Your Digital Donor Acquisition

The full funnel approach fuels donor acquisition.

Read More >>

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What’s the Best Strategy for Google Ad Grants?

Google Ad Grants offer a tremendous benefit to nonprofits.

Read More >>

191004-RKD-Blog-Social-Media-Strategy-for-Fundraising-v1-2

A Social Media Strategy for Fundraising

Social media has a direct effect on donor engagement.

Read More >>

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Google Ad Grant Policy Checklist

Tips and rules that you won't find in Google's Help Center

Read More >>

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The Need for Digital Commitment

The troubling realities about nonprofit digital marketing maturity.

Read More >>

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