Nonprofit Marketing Webinar Hub

Do you have good age data on your donors?

Nonprofits must deliver the right message to the right donor at the right time. We know different generations respond in different ways, so understanding the age of your donors is key to connecting with them. In this 20-minute webinar, Data Solutions Architect Trent Johnson will review where nonprofits can find this age information and how to maintain it over time.

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Don't wait: Set up measurements in Google Analytics 4 now Webinar

On July 1, 2023, Google will stop supporting Universal Analytics and fully switch over to Google Analytics 4. This is not a simple swap, and nonprofits must act now to set up tracking and measurement. In this 20-minute webinar, Vice President of Technology Charles Lehosit reviews which fundraising metrics nonprofits should be monitoring.

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People-first equitable language

Nonprofit organizations understand the importance of using people-first equitable language to create an environment of dignity and respect around their constituents. But this approach doesn't have to clash with your fundraising messaging. In this 20-minute webinar, Creative Director Erin Albitz will share some advice on how to be inclusive while still motivating donors.

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