2023 Benchmarks

2023

Food Bank Benchmark

The 2023 Food Bank Benchmark Report contains full-file data from 77 RKD food bank clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency. 

FB Benchmark -1200x627
2023

Animal Welfare Benchmark

The 2023 Animal Welfare Benchmark Report contains full-file data from 88 RKD animal welfare clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency. 

AW featured image
2023

Rescue Mission Benchmark

The 2023 Rescue Mission Benchmark Report contains full-file data from 12 RKD mission clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency.

RM Benchmark - 1200x627
2023

SEO Benchmark

In an effort to give SEO the spotlight it deserves, RKD Group conducted an analysis of more than 2,500 regional, national and international nonprofit websites to establish a benchmark for nonprofit SEO standards.

SEO benchmark report
2023

Nonprofit Website Performance Benchmark

RKD Group analyzed 2,000 regional, national and international nonprofit websites to create this innovative benchmark. Find out how you compare to others in your nonprofit sector.

Gate Page Page Speed Report Graphic v2

2021 Benchmarks

2021

Food Bank Benchmark

The 2021 Food Bank Benchmark Report contains data from 80 RKD clients across the country from 2019 to 2021. The findings cover changes in revenue, new donors, evolution, loyalty and more.

2021

Animal Welfare Benchmark

The 2023 Animal Welfare Benchmark Report contains data from 87 RKD animal welfare clients across the country from 2019 to 2021. The findings touch on average gift, revenue per new donor and more.

2021

Rescue Mission Benchmark

The 2023 Rescue Mission Benchmark Report gathers data from RKD clients across the U.S. from 2019 to 2021. We analyzed evolution, average gifts and more.

2020 Benchmarks

2020

Food Bank Benchmark

The 2020 Food Bank Benchmark Report contains full-file data from 64 RKD food bank clients across the United States from Jan. 1, 2019 to Dec. 31, 2019. The data includes overall program metrics like total revenue, active donors, new donors, retention rate, averag gift size and number of gifts.

2020

Animal Welfare Benchmark

The 2020 Animal Welfare Benchmark Report contains full-file data from 76 RKD animal welfare clients across the United States from Jan. 1 2019 to Dec. 31, 2019. The data includes overall program metrics like total revenue, active donors, new donors, retention rate, average gift size and number of gifts.