2024 Benchmarks

2024

Food Bank Benchmark

2023 was a challenging year for the nonprofit sector as a whole. Food banks, in particular, were hit on two fronts by inflation increasing demand for services and increasing costs to meet that demand. Economic conditions began to stabilize in the second half of 2023, leaving some uncertainty about how the year-end giving season would play out. Now, we have the data from 62 food banks to share those results.

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2024

Animal Welfare Benchmark

2023 was a challenging year for the nonprofit sector as a whole. Animal welfare organizations, in particular, were hit on multiple fronts by inflation: more people surrendering their pets to shelters, fewer animal adoptions from shelters and increasing costs to care for these animals. Economic conditions began to stabilize in the second half of 2023, leaving some uncertainty about how the year-end giving season would play out. Now, we have the data from 86 animal welfare clients to share the results for the full year.

2024

Rescue Missions Benchmark

Economic conditions across the globe put a strain on many nonprofits, including rescue missions and human and social services organizations.  The economy began to stabilize in the second half of 2023, leaving some uncertainty about how the year-end giving season would play out. Rescue missions had a strong showing on GivingTuesday, and now we have the data from 14 rescue missions to share the full-year results.   

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Mid-Year 2023

2023

Food Bank Mid-Year Report

RKD Group examined data from 82 of our food bank clients across the U.S. to better understand how new post-COVID baselines are taking shape. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.

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2023

Animal Welfare Mid-Year Report

RKD Group examined data from 100 of our animal welfare clients across the U.S. to better understand the imprint of inflation, decline in revenue and more. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.

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2023

Rescue Mission Mid-Year Report

RKD Group examined data from 10 of our rescue mission clients across the U.S. to better understand declines in acquisition, the impact of inflation and more. The detailed results in this report will be beneficial for strategic planning throughout the remainder of the year and next.

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2023 Benchmarks

2023

Food Bank Benchmark

The 2023 Food Bank Benchmark Report contains full-file data from 77 RKD food bank clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency. 

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2023

Animal Welfare Benchmark

The 2023 Animal Welfare Benchmark Report contains full-file data from 88 RKD animal welfare clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency. 

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2023

Rescue Mission Benchmark

The 2023 Rescue Mission Benchmark Report contains full-file data from 12 RKD mission clients across the United States from Jan. 1, 2018, to Dec. 31, 2022. The data includes overall program metrics, like total revenue, active donors, new donors, retention rate, average gift size, donor value and gift frequency.

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2023

SEO Benchmark

In an effort to give SEO the spotlight it deserves, RKD Group conducted an analysis of more than 2,500 regional, national and international nonprofit websites to establish a benchmark for nonprofit SEO standards.

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2023

Nonprofit Website Performance Benchmark

RKD Group analyzed 2,000 regional, national and international nonprofit websites to create this innovative benchmark. Find out how you compare to others in your nonprofit sector.

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2021 Benchmarks

2021

Food Bank Benchmark

The 2021 Food Bank Benchmark Report contains data from 80 RKD clients across the country from 2019 to 2021. The findings cover changes in revenue, new donors, evolution, loyalty and more.

2021

Animal Welfare Benchmark

The 2023 Animal Welfare Benchmark Report contains data from 87 RKD animal welfare clients across the country from 2019 to 2021. The findings touch on average gift, revenue per new donor and more.

2021

Rescue Mission Benchmark

The 2023 Rescue Mission Benchmark Report gathers data from RKD clients across the U.S. from 2019 to 2021. We analyzed evolution, average gifts and more.

2020 Benchmarks

2020

Food Bank Benchmark

The 2020 Food Bank Benchmark Report contains full-file data from 64 RKD food bank clients across the United States from Jan. 1, 2019 to Dec. 31, 2019. The data includes overall program metrics like total revenue, active donors, new donors, retention rate, averag gift size and number of gifts.

2020

Animal Welfare Benchmark

The 2020 Animal Welfare Benchmark Report contains full-file data from 76 RKD animal welfare clients across the United States from Jan. 1 2019 to Dec. 31, 2019. The data includes overall program metrics like total revenue, active donors, new donors, retention rate, average gift size and number of gifts.