2024 Resources

2024 eBook

The 2024 Nonprofit Marketer's Compass

The tried-and-true methods of fundraising—which have served the nonprofit sector for decades—are at a crucial turning point. The strategies that once yielded success are no longer as effective in the current environment, so we’ve decided to craft a compass to guide you as you seek to grow. The following four beacons will help you along your path into 2024 and beyond.


2023 Resources

2023 Research

Solid Gold: The Nonprofit Marketer's Guide to Trust

Today, we find that trust in nonprofits is declining. How did we get here? How can nonprofit organizations build back up that trust with donors going forward? RKD Group surveyed 1,630 U.S. donors to gain a deeper understanding of what forces drive trust.


2022 Resources

2022 Research

Listen Up - The Nonprofit Marketer's Guide to What Donors Want

RKD Group commissioned an online survey and gathered responses from 1,334 U.S. donors. With this resource, you'll discover strong relationship drivers, key emotions for donors and more.

ebook_mockup spread copy1
2022 Toolkit

Digital Fundraising Tools

Designed to make your life easier, this digital toolkit can help bring your digital program to the next level. Check out our resources to improve social media, websites, SEO, email marketing, news and research.

Nonprofit digital fundraising and marketing tools eBook Image

2021 Resources

2021 Research

Don't Forget About Me - The Nonprofit Marketer's Guide to Generation X

We analyzed survey responses from 2,000 U.S. donors across different generations including Millennials, Generation X and Baby Boomers. We collected our findings and even developed donor personas for each age group.

2021 Toolkit

GivingTuesday Fundraising Toolkit

Since starting in 2012, GivingTuesday has evolved into a record-breaking opportunity for fundraising. We've complied tools to help you build a successful campaign for this annual occasion.


2020 Resources

2020 Research

More to Give - Donor sentiment toward 2020 year-end fundraising

RKD Group teamed up with The Nonprofit Alliance and surveyed 1,050 U.S. donors. The findings discuss donor attitudes toward the COVID-19 pandemic, online giving and intentions to give in December 2020.

201013-RKD Digital Ad—Ebook More to give-Mockup-Only-v4
2020 Toolkit

Data Governance Toolkit

We gathered our top data management resources to help you build a future-focused data strategy for long-term fundraising growth. We discuss how to assess your organization's data maturity, what it takes to build an effective data strategy, and more.

2020 eBook

Shore up your data for the road ahead

This eBook will help your organization better understand nonprofit data, how to invest in data as your leading asset and how to use your data to drive strategy and make decisions. We created this tool to help you prioritize data for long-term stability and sustainable growth.

data analysis
2020 eBook

Fuel your donor acquisition with digital media

In this eBook, you'll discover RKD Group's full funnel approach to optimizing acquisition. You can also find case studies of client success.

200602-RKD Blog—Donor Acquisition Ebook-Icon-v1
2020 eBook

Developing a Mid-Level Donor Program

This incredibly valuable eBook will help you build a successful program for this important group of donors. We'll discuss key statistics, program structure, what to avoid and internal challenges.

Mid-Level Donor Slide Image