---
title: Food For The Poor SEO Breakthrough
description: RKD Group's SEO team collaborated with Food For The Poor to optimize their entire website. With strategic efforts, we raised organic traffic by 264%.
image: https://info.rkdgroup.com/hubfs/FB%20Featured%20Image-3.png
---
[](https://rkdgroup.com/)
- [Solutions](https://rkdgroup.com/services/)
- [Mid-Level Giving](https://rkdgroup.com/services/mid-level-giving/)
- [Monthly Giving](https://rkdgroup.com/services/monthly-giving/)
- [Lapsed Giving](https://rkdgroup.com/services/lapsed-giving/)
- [Personalization](https://rkdgroup.com/services/personalization/)
- [Connectors](https://rkdgroup.com/services/connectors/)
- [Machine Learning](https://rkdgroup.com/services/machine-learning/)
- [Marketing + Fundraising](https://rkdgroup.com/services/marketing-fundraising/)
- [Audience Development](https://rkdgroup.com/services/audience-development/)
- [Creative Services](https://rkdgroup.com/services/creative-services/)
- [Data Management](https://rkdgroup.com/services/data-management/)
- [Strategic Planning](https://rkdgroup.com/services/strategic-planning/)
- [Analytics](https://rkdgroup.com/services/analytics/)
- [Causes](https://rkdgroup.com/causes/)
- [Animal Care](https://rkdgroup.com/causes/animal-care/)
- [Food Banks](https://rkdgroup.com/causes/food-banks/)
- [Health + Hospitals](https://rkdgroup.com/causes/health-hospitals/)
- [Humanitarian](https://rkdgroup.com/causes/humanitarian/)
- [Missions](https://rkdgroup.com/causes/missions/)
- [Salvation Army](https://rkdgroup.com/causes/the-salvation-army/)
- [Results](https://rkdgroup.com/results/)
- [Acquisition](https://rkdgroup.com/results?cat=acquisition)
- [Digital](https://rkdgroup.com/results?cat=digital)
- [Mid-Major Programs](https://rkdgroup.com/results?cat=mid-major-programs)
- [Advanced Analytics](https://rkdgroup.com/results?cat=advanced-analytics)
- [Direct Mail](https://rkdgroup.com/results?cat=direct-mail)
- [Multichannel Strategy](https://rkdgroup.com/results?cat=multichannel-strategy)
- [Data Management](https://rkdgroup.com/results?cat=data-management)
- [Media](https://rkdgroup.com/results?cat=media)
- [Website Development](https://rkdgroup.com/results?cat=website-development)
- [Resources](https://rkdgroup.com/insights/)
- [Blog](https://blog.rkdgroup.com/)
- [Benchmarks](https://info.rkdgroup.com/benchmarks)
- [Webinars](https://info.rkdgroup.com/webinars)
- [Ebooks + Research](https://info.rkdgroup.com/ebooks-research)
- [Podcast](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast)
- [Field Guides](https://info.rkdgroup.com/field-guides)
- [About Us](https://rkdgroup.com/about/)
- [Leadership](https://rkdgroup.com/about/leadership/)
- [Careers](https://rkdgroup.com/about/careers/)
- [Let's Chat](https://rkdgroup.com/lets-chat/)
# Ongoing SEO project lifts organic traffic 264%
## 694%
###### lift in new users
## 237.2%
###### rise in sessions
## 24.1%
###### increase in transaction
## Ongoing SEO project lifts organic traffic 264%
As a part of our digital work with Food For The Poor, RKD conducted an SEO audit using Ahrefs to assess where the organization stood in terms of basic SEO practices and identify areas for improvement. After the audit, the SEO team began a multi-year effort to make optimizations across the entirety of their website, including:
1. Web server migration
2. Educated their internal team on SEO best practices
3. Improved blog structure to introduce content pillar and cluster strategies
4. Reduced low traffic and low engagement pages
5. Optimized meta descriptions, alt text and OG tags
6. Disavowed spam backlinks
7. Submitted a sitemap to improve visibility for search engines
8. Conducted a competitive analysis to assess where they ranked among top competitors
### Results
Along the way, we educated their internal team members on SEO best practices so they could continue to make improvements alongside us. SEO is a slow process and takes consistent optimization work for results, but after a year and a half of improvement, Food For The Poor saw:
1. 264.4% increase in organic traffic
2. 694% lift in new users
3. 237.2% rise in sessions
4. 24.1% increase in transaction
.png?width=300&name=Tonie%20Howard%20(1).png)
*“Food banks have the unique ability to connect with their community at all levels.
We’re committed to using data-driven strategies to find the best donors so that, together, we can solve hunger insecurity with our clients.”*
Tonie Howard, Senior Vice President, RKD Group
## Create a successful fundraising program built upon:
#### Strategies Built for You
Data-driven solutions across all fundraising and marketing channels. Localized content. Unite development and marketing to deliver a clear message to donors.
#### Precision Targeting
We work with more food banks than any other provider. More partners means more data—which we use to help you be more precise in how to target to acquire and cultivate donors.
#### Next-gen Digital
Cutting-edge campaigns and innovation. Digital-first and digital-leading. Move your fundraising forward with proven-and-emerging approaches.
“RKD Group has tremendously helped transform our fundraising efforts through utilizing a strategic multichannel approach. We’ve seen exponential growth across the board for both direct mail and digital.
Their team knows our brand, our mission and those we serve, which allows for consistent messaging, eye-catching creative and impactful storytelling to build and cultivate a lasting relationship with our donors.”
- Lexi Kay
Annual Campaign Manager, North Texas Food Bank
## Our success stories:
#### Using a multi-buyer strategy to acquire new donors
Weld Food Bank
[Read More](https://rkdgroup.com/works/using-a-multi-buyer-strategy-to-acquire-new-donors/)
#### A digital focus on monthly donors increases revenue
Food Bank of Central & Eastern North Carolina
[Read More](https://rkdgroup.com/works/a-digital-focus-on-monthly-donors-increases-revenue/)
#### Acquisition is a year-round investment
St. Mary's Food Bank Alliance
[Read More](https://rkdgroup.com/works/acquisition-is-a-year-round-investment/)
## Unlock your breakthrough today
Let's talk about how we can help you bring more to your community.
- [Solutions](https://rkdgroup.com/services/)
- [Work](https://rkdgroup.com/work/)
- [About Us](https://rkdgroup.com/about-us/)
- [Blog](https://blog.rkdgroup.com/)
- [Contact](https://rkdgroup.com/contact/)
[Contact](https://rkdgroup.com/contact)
-
-
-
RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.
[connect@rkdgroup.com](mailto:connect@rkdgroup.com) [1 800 222 6070](tel:1-800-222-6070) [Privacy policy](https://rkdgroup.com/privacy-policy)
-
-
-