694%

lift in new users

237.2%

rise in sessions

24.1%

increase in transaction
FFTP black logo

 

Ongoing SEO project lifts organic traffic 264%

As a part of our digital work with Food For The Poor, RKD conducted an SEO audit using Ahrefs to assess where the organization stood in terms of basic SEO practices and identify areas for improvement. After the audit, the SEO team began a multi-year effort to make optimizations across the entirety of their website, including:

  1. Web server migration
  2. Educated their internal team on SEO best practices
  3. Improved blog structure to introduce content pillar and cluster strategies
  4. Reduced low traffic and low engagement pages
  5. Optimized meta descriptions, alt text and OG tags
  6. Disavowed spam backlinks
  7. Submitted a sitemap to improve visibility for search engines
  8. Conducted a competitive analysis to assess where they ranked among top competitors

 

Results

Along the way, we educated their internal team members on SEO best practices so they could continue to make improvements alongside us. SEO is a slow process and takes consistent optimization work for results, but after a year and a half of improvement, Food For The Poor saw:

  1. 264.4% increase in organic traffic
  2. 694% lift in new users
  3. 237.2% rise in sessions
  4. 24.1% increase in transaction

 
Tonie Howard (1)

 

“Food banks have the unique ability to connect with their community at all levels.

We’re committed to using data-driven strategies to find the best donors so that, together, we can solve hunger insecurity with our clients.”

Tonie Howard, Senior Vice President, RKD Group 

Create a successful fundraising program built upon:
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Strategies Built for You

Data-driven solutions across all fundraising and marketing channels. Localized content. Unite development and marketing to deliver a clear message to donors.
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Precision Targeting

We work with more food banks than any other provider. More partners means more data—which we use to help you be more precise in how to target to acquire and cultivate donors.
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Next-gen Digital

Cutting-edge campaigns and innovation. Digital-first and digital-leading. Move your fundraising forward with proven-and-emerging approaches.
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“RKD Group has tremendously helped transform our fundraising efforts through utilizing a strategic multichannel approach. We’ve seen exponential growth across the board for both direct mail and digital.

Their team knows our brand, our mission and those we serve, which allows for consistent messaging, eye-catching creative and impactful storytelling to build and cultivate a lasting relationship with our donors.”

- Lexi Kay

Annual Campaign Manager, North Texas Food Bank

Our success stories:
118068

Using a multi-buyer strategy to acquire new donors

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A digital focus on monthly donors increases revenue

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Acquisition is a year-round investment

St. Mary's Food Bank Alliance
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Unlock your breakthrough today

Let's talk about how we can help you bring more to your community.

 
Contact

RKD Group is a leading fundraising and marketing provider to hundreds of nonprofit organizations. We have a team of experts with deep skill sets in direct response marketing.

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