Inspired by GivingTuesday's quarterly GivingPulse reports, these companion pieces contain actionable insights, tactical strategies, recommendations and case studies.
In a time when people feel more disconnected, nonprofits have an opportunity to rebuild a sense of belonging. This guide focuses on fostering community and strengthening donor trust through effective stewardship, helping organizations create lasting relationships that go beyond a single gift.
Understanding donors is more important than ever. This edition unpacks the impact of urbanization, political beliefs, and crisis response on generosity. By analyzing where supporters live, what they believe, and how they react in urgent moments, nonprofits can craft audience-first strategies that truly resonate.
As year-end giving approaches, this guide dives into seasonal donor behavior, emphasizing the power of in-person giving and the urgency of making the right ask at the right time. With insights on maximizing engagement around GivingTuesday and holiday giving, it provides nonprofits with actionable strategies to elevate fundraising efforts.
The first edition of the GivingPulse Field Guide explores the power of connection in nonprofit fundraising. By focusing on how donors engage with their communities, causes, and the people behind the mission, this guide helps organizations strengthen relationships and foster deeper donor commitment.
