--- title: GivingPulse Field Guides | RKD Group description: The GivingPulse Field Guides act as companions to the GivingPulse Reports by GivingTuesday and provide insights, recommendations and case studies. image: https://info.rkdgroup.com/hubfs/GPFG%20FEATURED%20IMAGE-1200x600-2.png --- [![RKD Group](https://info.rkdgroup.com/hubfs/Assets/logo-rkd.svg) RKD Group](https://info.rkdgroup.com/) - [Solutions>Propel your growth through our suite of integrated marketing services](https://rkdgroup.com/services/) Solutions Propel your growth through our suite of integrated marketing services [Learn more>Propel your growth through our suite of integrated marketing services](https://rkdgroup.com/services/) - [Overview>](https://rkdgroup.com/services/) - [Strategic Planning>Build a comprehensive strategic framework across channels and experiences](https://rkdgroup.com/services/strategic-planning/) - [Audience Development>Connect with people moved by your mission and deepen those relationships](https://rkdgroup.com/services/audience-development/) - [Marketing & Fundraising>Maximize investment through strategic targeting, testing and optimization](https://rkdgroup.com/services/marketing-fundraising/) - [Creative Services>Inspire generosity through storytelling that drives results](https://rkdgroup.com/services/creative-services/) - [Data Management>Empower your data to inform segmentation and messaging](https://rkdgroup.com/services/data-management/) - [Analytics>Understand your impact through next-level performance insights](https://rkdgroup.com/services/analytics/) - [Solutions>Tackle your most important fundraising problems with transformative experiences](https://rkdgroup.com/services/solutions/) - [Causes>We elevate your mission and grow philanthropy for this generation and the next](https://rkdgroup.com/causes/) Causes We elevate your mission and grow philanthropy for this generation and the next [Learn more>We elevate your mission and grow philanthropy for this generation and the next](https://rkdgroup.com/causes/) - [Overview>](https://rkdgroup.com/causes/) - [Animal Welfare>For those who rescue, shelter, rehabilitate and find homes for animals](https://rkdgroup.com/causes/animal-welfare/) - [Environmental>For the protection and conservation of our air, land, water and habitats](https://rkdgroup.com/causes/environmental/) - [Faith-Based>For those who fulfill the work of life-changing ministry](https://rkdgroup.com/causes/faith-based/) - [Food Banks>For those who are working to end hunger](https://rkdgroup.com/causes/food-banks/) - [Health + Disease>For those who are on the front lines of medical research and treatments](https://rkdgroup.com/causes/health-disease/) - [Hospitals>For those who provide comprehensive patient care](https://rkdgroup.com/causes/hospitals/) - [Human + Social Services>For those who serve our most vulnerable](https://rkdgroup.com/causes/human-social-services/) - [Relief + Development>For those who meet critical needs, at home and abroad](https://rkdgroup.com/causes/relief-development/) - [Rescue Missions>For those who serve the needy in our communities](https://rkdgroup.com/causes/rescue-missions/) - [The Salvation Army>For those who are dedicated to doing the most good](https://rkdgroup.com/causes/the-salvation-army/) - [Veterans + Military>For those who serve our nation’s heroes](https://rkdgroup.com/causes/veterans-military/) - [Results>Growth accelerated. Performance boosted. Status quo shattered. Dig in on these successes.](https://rkdgroup.com/results/) Results Growth accelerated. Performance boosted. Status quo shattered. Dig in on these successes. [Learn more>Growth accelerated. Performance boosted. Status quo shattered. Dig in on these successes.](https://rkdgroup.com/results/) - [Overview>](https://rkdgroup.com/results/) - [Acquisition>Finding donors with the best long-term value](https://info.rkdgroup.com/results?cat=acquisition) - [Advanced Analytics>Uncovering the performance threads that lead to accelerated growth](https://info.rkdgroup.com/results?cat=advanced-analytics) - [Data Management>Unlocking innovative ways to understand and activate donors](https://info.rkdgroup.com/results?cat=data-management) - [Digital>Connecting with donors across streams, devices and experiences](https://info.rkdgroup.com/results?cat=digital) - [Direct Mail>Connecting with donors through personalized, proven approaches](https://info.rkdgroup.com/results?cat=direct-mail) - [Media>Capturing hearts with high-performance ad placements](https://info.rkdgroup.com/results?cat=media) - [Mid-Major Programs>Deepening relationships with high-value donors](https://info.rkdgroup.com/results?cat=mid-major-programs) - [Multichannel Strategy>Building comprehensive journeys across channels](https://info.rkdgroup.com/results?cat=multichannel-strategy) - [Website Development>Improving performance and conversion for your most-important communication tool](https://info.rkdgroup.com/results?cat=website-development) - [Resources>Stay informed on the future of nonprofit marketing and fundraising](https://rkdgroup.com/insights/) Resources Stay informed on the future of nonprofit marketing and fundraising [Learn more>Stay informed on the future of nonprofit marketing and fundraising](https://rkdgroup.com/insights/) - [Overview>](https://rkdgroup.com/insights/) - [Blog>Insights and trends from our industry and channel experts](https://blog.rkdgroup.com/) - [Webinars>Learnings from our high-performing practice areas](https://info.rkdgroup.com/webinars) - [Podcast>Discussions that inspire, inform and identify what’s next](https://info.rkdgroup.com/group-thinkers-nonprofit-marketing-podcast) - [Benchmarks>Effectiveness insights, curated by RKD’s experts](https://info.rkdgroup.com/benchmarks) - [Ebooks + Research>Trends, studies and resources to propel you forward](https://info.rkdgroup.com/ebooks-research) - [About>We’re the growth accelerator for nonprofits.](https://rkdgroup.com/about/) About We’re the growth accelerator for nonprofits. 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Search - There are no suggestions because the search field is empty. ![GPFG Gradient-2](https://info.rkdgroup.com/hubfs/GPFG%20Gradient-2.png "GPFG Gradient-2") # GivingPulse Field Guides Inspired by GivingTuesday's quarterly GivingPulse reports, these companion pieces contain actionable insights, tactical strategies, recommendations and case studies. ## 2025 Field Guides - [Year in Review](https://info.rkdgroup.com/field-guides#tab-20) - [Q1](https://info.rkdgroup.com/field-guides#tab-21) ##### 2025 ## [Q1 Field Guide](https://info.rkdgroup.com/givingpulse-field-guide-q1-2025) After a tumultuous start to 2025 for the nonprofit sector, this issue of the Field Guide is geared toward the importance of Storytelling and Flexibility.   [![2025 Q1 Field Guide](https://info.rkdgroup.com/hs-fs/hubfs/image%20(30).png?width=2000&height=2000&name=image%20(30).png "2025 Q1 Field Guide")](https://info.rkdgroup.com/givingpulse-field-guide-q1-2025) ##### 2025 ## [GivingPulse Field Guide | Year in Review](https://info.rkdgroup.com/givingpulse-field-guide-year-in-review-2025) Discover actionable insights from RKD Group and GivingTuesday to turn crisis moments into donor momentum and expand your nonprofit's circle of care. [![26-GPFG_1080X1080](https://info.rkdgroup.com/hs-fs/hubfs/26-GPFG_1080X1080.png?width=1081&height=1081&name=26-GPFG_1080X1080.png "26-GPFG_1080X1080")](https://info.rkdgroup.com/givingpulse-field-guide-year-in-review-2025) ## 2024 Field Guides - [Q4](https://info.rkdgroup.com/field-guides#tab-19) - [Q3](https://info.rkdgroup.com/field-guides#tab-18) - [Q2](https://info.rkdgroup.com/field-guides#tab-17) - [Q1](https://info.rkdgroup.com/field-guides#tab-16) ##### 2024 ## [Q4 Field Guide](https://info.rkdgroup.com/givingpulse-field-guide-q4-2024) In a time when people feel more disconnected, nonprofits have an opportunity to **rebuild a sense of belonging**. This guide focuses on fostering community and strengthening donor trust through effective stewardship, helping organizations create lasting relationships that go beyond a single gift. [![Q4-GPFG](https://info.rkdgroup.com/hs-fs/hubfs/Q4-GPFG_Social-1200x1200--1.png?width=1200&height=1200&name=Q4-GPFG_Social-1200x1200--1.png "Q4-GPFG")](https://info.rkdgroup.com/givingpulse-field-guide-q4-2024) ##### 2024 ## [Q3 Field Guide](https://info.rkdgroup.com/givingpulse-field-guide-q3-2024) Understanding donors is more important than ever. This edition unpacks the impact of urbanization, political beliefs, and crisis response on generosity. By analyzing where supporters live, what they believe, and how they react in urgent moments, nonprofits can craft audience-first strategies that truly resonate. [![Q3 - GPFG](https://info.rkdgroup.com/hs-fs/hubfs/Q3%20-%20250X250.png?width=350&height=350&name=Q3%20-%20250X250.png "Q3 - GPFG")](https://info.rkdgroup.com/givingpulse-field-guide-q3-2024) ##### 2024 ## [Q2 Field Guide](https://info.rkdgroup.com/givingpulse-field-guide-q2-2024) As **year-end giving** approaches, this guide dives into seasonal donor behavior, emphasizing the power of **in-person giving** and the urgency of making the right ask at the right time. With insights on maximizing engagement around GivingTuesday and holiday giving, it provides nonprofits with actionable strategies to elevate fundraising efforts. [![Q2 - GPFG](https://info.rkdgroup.com/hs-fs/hubfs/Artboard%2040-2.png?width=1201&height=1200&name=Artboard%2040-2.png "Q2 - GPFG")](https://info.rkdgroup.com/givingpulse-field-guide-q2-2024) ##### 2024 ## [Q1 Field Guide](https://info.rkdgroup.com/givingpulse-field-guide-q1-2024) The first edition of the GivingPulse Field Guide explores the **power of connection** in nonprofit fundraising. By focusing on how donors engage with their communities, causes, and the people behind the mission, this guide helps organizations strengthen relationships and foster deeper donor commitment. [![Q1 - GPFG](https://info.rkdgroup.com/hs-fs/hubfs/GP%20FG%20-%20Blog%20Rail%20%20340x340.png?width=350&height=350&name=GP%20FG%20-%20Blog%20Rail%20%20340x340.png "Q1 - GPFG")](https://info.rkdgroup.com/givingpulse-field-guide-q1-2024) ## Ready to engineer extraordinary outcomes? [Let's chat Let's chat](https://rkdgroup.com/lets-chat/) ![](https://rkdgroup.com/wp-content/uploads/2023/02/logo-rkd.svg) - [Causes](https://rkdgroup.com/causes/) - [Animal Welfare](https://rkdgroup.com/causes/animal-welfare/) - [Environmental](https://rkdgroup.com/causes/environmental/) - [Faith-Based](https://rkdgroup.com/causes/faith-based/) - [Food Banks](https://rkdgroup.com/causes/food-banks/) - [Health & Disease](https://rkdgroup.com/causes/health-disease/) - [Hospitals](https://rkdgroup.com/causes/hospitals/) - [Human & Social Services](https://rkdgroup.com/causes/human-social-services/) - [Relief & Development](https://rkdgroup.com/causes/relief-development/) - [Rescue Missions](https://rkdgroup.com/causes/rescue-missions/) - [The Salvation Army](https://rkdgroup.com/causes/the-salvation-army/) - [Veterans & Military](https://rkdgroup.com/causes/veterans-military/) - [Results](https://rkdgroup.com/results/) - [Acquisition](https://info.rkdgroup.com/results?cat=acquisition) - [Advanced Analytics](https://info.rkdgroup.com/results?cat=advanced-analytics) - [Data Management](https://info.rkdgroup.com/results?cat=data-management) - [Digital](https://info.rkdgroup.com/results?cat=digital) - [Direct Mail](https://info.rkdgroup.com/results?cat=direct-mail) - [Media](https://info.rkdgroup.com/results?cat=media) - [Mid-Major Programs](https://info.rkdgroup.com/results?cat=mid-major-programs) - [Multichannel Strategy](https://info.rkdgroup.com/results?cat=multichannel-strategy) - [Website Development](https://info.rkdgroup.com/results?cat=website-development) - [Services](https://rkdgroup.com/services/) - [Strategic Planning](https://rkdgroup.com/services/strategic-planning/) - [Audience Development](https://rkdgroup.com/services/audience-development/) - [Marketing & Fundraising](https://rkdgroup.com/services/marketing-fundraising/) - [Creative Services](https://rkdgroup.com/services/creative-services/) - [Data Management](https://rkdgroup.com/services/data-management/) - [Analytics](https://rkdgroup.com/services/analytics/) - [Solutions](https://rkdgroup.com/services/solutions/) - [About](https://rkdgroup.com/about/) - [Leadership](https://rkdgroup.com/about/leadership/) - [Careers](https://rkdgroup.com/about/careers/) - [Diversity, Equity & Inclusion](https://rkdgroup.com/about/diversity-equity-inclusion/) - Privacy & Notices - [California Notice at Collection and Privacy Notice](https://rkdgroup.com/california-notice-at-collection-and-privacy-notice/) - [Do Not Sell My Personal Info](https://rkdgroup.com/do-not-sell-my-personal-info/) - [Privacy Policy](https://rkdgroup.com/privacy-policy/) - [Accessibility Statement](https://rkdgroup.com/accessibility-statement/) © 2026 RKD Group. 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