Effective nonprofit marketing starts with understanding your supporters—what they care about, how they perceive your organization and what motivates them to support your cause. This market analysis for nonprofit organizations template gives you a practical starting point for conducting your own nonprofit market research, without the need for a large budget or complex tools. 

Designed for nonprofit marketers, fundraisers and strategists, this resource walks through simple, proven approaches to market analysis that can inform a stronger nonprofit marketing plan, reduce risk and improve fundraising performance. 

In this free resource, you’ll learn how to: 

• Conduct a basic nonprofit market analysis using surveys and existing data 
• Measure awareness, trust and brand sentiment among donors and prospects 
• Compare your organization to similar nonprofits in your space 
• Test messaging, offers and creative before launching campaigns 
• Use market research insights to support smarter nonprofit marketing decisions 

Whether you’re new to market research for nonprofits or looking for a clear nonprofit market analysis example, this template provides a practical framework you can adapt to your organization’s goals.