Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s digital program. One-third of online fundraising revenue comes from email, making effective eAppeals just as important as the design of your website.
The digital team at RKD Group has helped to raise millions of dollars with eAppeals and, after years of testing and reflection, we think we’ve nailed down the anatomy of the ideal email appeal.
"RKD Group has become a valuable direct response multichannel partner, helping fuel our acquisition, retention and building the individual giving pipeline."
- Director of Annual Programs
