Tips for Writing an
Effective eAppeal

A Guide for Writing an Effective & Engaging Fundraising Email Appeal

Fundraising appeal emails, or eAppeals, are essential to any nonprofit’s digital program. One-third of online fundraising revenue comes from email, making effective eAppeals just as important as the design of your website.

The digital team at RKD Group has helped to raise millions of dollars with eAppeals and, after years of testing and reflection, we think we’ve nailed down the anatomy of the ideal email appeal.

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Download the
eAppeal Guide

"RKD Group has become a valuable direct response multichannel partner, helping fuel our acquisition, retention and building the individual giving pipeline."

- Director of Annual Programs

Ann & Robert H. Lurie Children's Hospital of Chicago


Fundraising and Marketing

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More Than 40 Years Inspiring Donors

Combining our non-profit expertise with next-generation digital and anlaytics capabilties, we give our clients a powerful partner poised to help them achieve breakthroughs never thought possible.


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When you partner wtih us, you put the vast experience and award-winning pedigree of more than 180 fundraising and marketing professionals to work for your organization.


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Your Success

We see our work as a calling, not an occupation. We work with you hand-in-hand to achieve breakthroughs that increase your donor reach, spark meanigful engagement and fuel your multi-channel fundraising